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ALL BRANDS NEED TO FOCUS ON CREATING RAVING FANS AND NOT JUST SATISFIED CUSTOMERS. HERE IS WHY!
Belguin Prosper Lumu believes that it's time for brands to go beyond the idea that a satisfied customer is enough.

Belguin Prosper Lumu
Dec 12, 20232 min read
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MARKET FORCES: ONE COMPANY HAS TO DIE FOR A NEW ONE TO EMERGE. LET IT NOT BE YOU.
When you enter a market, there's always a risk of failure. It's just the nature of the beast. If you're like most companies, you probably...

Belguin Prosper Lumu
Dec 6, 20232 min read
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MARKETING IS TOO IMPORTANT TO BE LEFT TO THE MARKETING DEPARTMENT ALONE.
This article will help you learn why marketing should be part of everyone's role in any job description.

Belguin Prosper Lumu
Oct 18, 20232 min read
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TRAITS OF A GREAT ENTREPRENEUR CEO
There are good Entrepreneurs and there are great Entrepreneurs. Those two types of entrepreneurs are different. There are plenty of...

Belguin Prosper Lumu
Sep 20, 20239 min read
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