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MARKET FORCES: ONE COMPANY HAS TO DIE FOR A NEW ONE TO EMERGE. LET IT NOT BE YOU.


Belguin Prosper Lumu at a Press briefing with Nile Special team in Uganda
Mr. Prosper (third from the left), at a press briefing together with a team from Nile Breweries.

When you enter a market, there's always a risk of failure. It's just the nature of the beast. If you're like most companies, you probably don't think about how to penetrate markets. You just do your thing and hope that everyone else will fall in line. But what if I told you that you could impact the marketplace? What if I told you that there are ways to help your company stand out from the crowd?


There's no reason your company should be left in the dust—especially when it comes to getting ahead in the marketplace. It would be best if you put yourself on the cutting edge of technology, marketing, and business practices. To do this though, you need to understand what it means for a company to penetrate a market.


I am hired to think for brands on ways they can penetrate markets. On my job, I have learned one thing;


Every time a new company enters into an industry, one or more existing companies must die out for there to be room for them all. This is called "market penetration."

You can make sure you don't lose out on your chance at success by being prepared for whatever happens next. Be ready for when someone else comes into your space with better products and more interesting marketing strategies. Be ready for when they have better pricing than yours, better customer service than yours, and better branding than yours. And be ready when they decide they want to take over the whole industry—because they will try!


Now is not the time to rest on your laurels; now is not the time to assume everything will work out just fine without you putting in any extra effort or being proactive about your future in this industry. As an entrepreneur, you need to take action now so you can succeed tomorrow! You've worked so hard to get your brand off the ground. You've built a loyal customer base and a name for yourself. Your product is successful, and you're making money—but it's not enough. You want more. You want to grow your company, but you're stuck in a rut. This is because you need to think bigger. To grow your company, you need to be able to think about how this growth will affect the market as a whole—and how it will affect other companies in that market.


You need to understand what's working for your company right now, what isn't working, what could work better (or not), and what other companies are doing that you might be able to adapt or improve upon.

Put together an actionable plan of action based on these conversations—a plan that will help you reach your goals while also opening up new opportunities for everyone involved!


If you want your business to survive long-term, then others mustn't get ahead of you by being ahead of the game when it comes to market penetration strategies.

Are you ready to win the market?

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